To all our valued customers,
From today, some of our prices have increased following further price rises from our suppliers. We have held off passing these increases on for as long as we possibly could, but unfortunately they have now become unavoidable. We have done everything we can to keep the increases as small as possible and continue to offer our customers the best value we can.
We also want to make you aware of a much bigger change coming down the line. The UK Government's new vaping tax is due to come into effect on 1 April 2027, and it is expected to have a significant impact on the price of e-liquids. To put this into perspective, our current 100ml bottles of e-liquid will attract an additional £22.00 in tax alone, before our normal selling price and other costs are taken into account.
This means there is still an important opportunity to plan ahead. 31 March 2027 is the final day before the new tax comes into effect, so we strongly recommend considering stocking up on your favourite e-liquids and products before then. Buying ahead could save you a considerable amount once the new tax is introduced.
We genuinely appreciate your continued support and loyalty. We know price increases are never welcome, and we will continue doing everything we can to keep our prices as fair and competitive as possible.
Thank you for sticking with us.
https://www.gov.uk/government/publications/introduction-of-vaping-products-duty-from-1-october-2026/introduction-of-vaping-products-duty-from-1-october-2026
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